Privacy Policy
Last updated: January 2025
PouchFinder is operated by Pouchland AB. We take your privacy seriously and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable privacy laws.
Contents
What Data We Collect
Information You Provide
When you use PouchFinder, we collect information you directly provide to us:
- Search queries: Products and brands you search for on our platform
- Contact information: Email address if you subscribe to price alerts or contact us
- Account information: Username, password, and preferences if you create an account
- Feedback: Comments, reviews, and suggestions you submit to us
Information Collected Automatically
When you visit our website, we automatically collect certain technical information:
- Device information: Device type, operating system, browser type and version
- Usage data: Pages you visit, features you use, time spent, clicks, and interactions
- Location data: General location information based on IP address (country/region level)
- Referral information: The website that referred you to PouchFinder
How We Use Your Data
We use the information we collect for the following purposes:
- Price comparison: To gather, analyze, and compare prices across online retailers
- Service improvement: To understand how you use PouchFinder and improve our platform
- Personalization: To customize your experience and show relevant products and deals
- Price alerts: To send you notifications about price changes for products you're interested in
- Communication: To respond to your inquiries and send you important service updates
- Analytics: To track website performance, user behavior, and identify trends
- Legal compliance: To comply with applicable laws and protect our legal rights
Cookies and Tracking Technologies
PouchFinder uses cookies and similar tracking technologies to enhance your experience and analyze website usage.
Types of Cookies We Use
Essential Cookies
Required for the website to function. These include session cookies, CSRF protection, and authentication tokens. These cookies are necessary and cannot be disabled.
Performance & Analytics Cookies
We use Google Analytics and similar tools to understand how users interact with our website. These help us identify popular pages, user journeys, and technical issues.
Preference Cookies
Remember your preferences such as language, currency, and view preferences (grid vs. list view).
Affiliate & Tracking Cookies
When you click on a product link to an online retailer, we use tracking pixels and cookies to track whether you make a purchase. This allows our affiliate partners to credit us appropriately.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect website functionality.
Third-Party Services
PouchFinder uses external services that may collect data about you:
Google Analytics
We use Google Analytics to track website usage and user behavior. Google may use cookies and other tracking technologies. See Google's Privacy Policy for details.
Retailer Links & Affiliate Programs
When you click on links to online retailers, those retailers may receive your device information and traffic data. We participate in affiliate programs with these retailers, which may use tracking pixels and cookies to track purchases. This is how PouchFinder generates revenue. We are transparent about these affiliate relationships.
Email Service Providers
If you subscribe to price alerts, we use email service providers to send you notifications. Your email address is stored securely and used only for this purpose. You can unsubscribe at any time.
We do not sell your personal data to third parties. Third-party services are bound by their own privacy policies.
Your GDPR Rights
If you are located in the European Union or European Economic Area, you have the following rights under the GDPR:
- Right of access: You can request a copy of the personal data we hold about you
- Right to rectification: You can request corrections to inaccurate data
- Right to erasure: You can request deletion of your data (subject to legal exceptions)
- Right to restrict processing: You can request that we limit how we use your data
- Right to data portability: You can request your data in a portable format
- Right to object: You can object to certain processing, including for marketing purposes
- Right to withdraw consent: You can withdraw consent at any time for optional data processing
To exercise these rights, please contact us using the information in the Contact Us section below. We will respond to your request within 30 days.
Data Retention
- Account data: Retained while your account is active and for 90 days after deletion
- Analytics data: Retained for up to 26 months
- Email subscriptions: Retained until you unsubscribe
- Search queries: Retained for up to 12 months for analytics purposes
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- HTTPS encryption for all data transmission
- Secure password hashing for stored credentials
- Access controls limiting data to authorized personnel only
- Regular security assessments and updates
- Data backup and disaster recovery procedures
Children's Privacy
PouchFinder is not intended for children under 18 years of age. We do not knowingly collect personal data from children. If we discover that a child under 18 has provided us with personal data, we will delete such data immediately.
International Data Transfers
PouchFinder is operated in Sweden. Your data may be transferred to, stored in, or processed in Sweden and other countries where we or our service providers operate. By using PouchFinder, you consent to such transfers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of PouchFinder after changes become effective constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise any of your rights under GDPR, please contact us:
Email:
privacy@pouchfinder.com
Mailing Address:
Pouchland AB
Sweden
Data Protection Officer:
dpo@pouchland.com
You also have the right to lodge a complaint with a supervisory authority in your country if you believe we have violated your privacy rights.
Have more questions?
Check out our Terms of Service or contact our support team.